Change is hard
Change can be difficult to achieve. Change on a global scale can be very difficult to achieve – perhaps even impossible. And, despite what we may want to think as campaigners, we may not be in control of all the levers that need to be pulled to achieve the change we want – in fact, we may have no influence over some of them at all.
I think these are important realities for campaigners to face up to – particularly those battling certain global issues, like climate change – as they could help them to set more realistic expectations, communicate better and prioritise their activities better.
Click on this link to see how this applies to the prospects for change on the issue of climate change and energy consumption – as developed in ‘The Story of Energy’ for Life Squared.