Most of us seek it in our lives, yet it has proved to be something that politicians are unable or unwilling to put at the centre of policy making – until now. In recent years, the science of happiness has been a growing area, and we are now able to identify and measure (with scientific backing) a number of the factors that are proven to make us happy and, conversely, unhappy.

Although policy makers are just starting to get to grips with the implications of this work for policy making, this report by the Young Foundation gives a useful overview of the impact that this thinking on happiness and well-being could have on policy developments in different areas of life – from the elderly to the workplace.

Anyone working for social or environmental change will be interested to read about the possible ways a focus on happiness and well-being could increase their effectiveness in seeking behaviour change from the public. Contact me if you want to discuss ways of applying this thinking to your organisation’s work.