A few months ago I wrote about the highly questionable presence of Bounty packs in maternity wards (see this post for a reminder) and the unpleasant form of ‘captive consumerism’ they seem to enforce on new parents.

In the last week the Independent has also covered this issue in an article that explains more of the commercial workings behind the scheme – and the evidence they present makes the whole idea even more unpalatable.

Both the National Childbirth Trust and the Royal College of Midwives object to this practice, so it’s about time we saw it stopped. Contact the NHS Confederation to tell them you want to see an end to it.