Communication is power. In the modern world, one of the most effective tools used by the powerful to build and exercise their power is communication. More specifically, it’s the ability to understand how human beings think and behave and then use this knowledge to influence people – both individually and in massive numbers. This power
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I’ve just completed a booklet for Life Squared that has turned into a book! It’s a piece of work that I’ve been putting off for years as I knew it would be large and complex, but I’m delighted to have finished it as I think it’s a critical issue, yet one that hasn’t been exposed
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