I was at the Compass Change:How? conference today and was struck by a few things in a discussion we had about ‘why it’s so hard getting people to change’. By this it meant getting members of the public to take action for a more progressive, sustainable (etc.) world. The first thing that struck me was
Continue reading...
At ChangeStar, we’ve recently been doing a bit of ‘secret shopping’ with some charities – making donations to them and seeing how they communicate with us as a result. It’s a real eye-opener and shows that lots of organisations have work to do on their communication plans – one charity has already sent us 3
Continue reading...