Is ‘doing your bit’ enough?

Some time ago I produced a paper for ChangeStar questioning whether the strategy of seeking small changes in behaviour from the public on issues such as climate change was the most effective way for environmental and social justice organisations to achieve their (very urgent) goals. You can read it here.

This article is worth dusting off and putting out again, as our goals as a movement have become ever more urgent and our methods of public engagement are in need of a serious rethink. My thinking in this area shares some similarities with Tom Crompton’s work at WWF in his capacity as climate change strategist. Check out his home page and, in particular, his report ‘Weathercocks and Signposts‘.

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