Concern – from $18m to $43m

Concern was a key client of TW CAT’s, and the first million-pound account acquired by the agency under my leadership.

I was one of the main strategic architects of Concern’s enormous and transformative income growth in the early 2000’s, as we built its voluntary income from €18 million to €43 million in 4 years.

Aside from leading the agency team working on the Concern account and the development of most of its fundraising creative work, I provided the strategic insight and focus that kept the programme moving forward.

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